Contractor's Guide to Success

Select the section applicable to your current situation, depending on whether you have an existing contracting business ready for growth or are just getting started.

Growing Your Business

Explore: Chapter 5. Growing Your Business

Chapter 5. Growing Your Business

Once you’ve got your business well established and operating successfully, there are many areas you can explore to scale and diversify your business. With a strong foundation in place, you’re now poised to expand your service offerings and explore new opportunities for growth. This phase marks an exciting journey toward broadening your horizons within the home performance and weatherization industry.

5.1 Getting Ready for Business Growth

In this section, we’re gearing up to make your business even better and ready for growth. We’ll explore ways to fine-tune your operations, like tracking important numbers and creating a dashboard to see how your business is doing. It’s all about preparing your company to become even more successful and take on new opportunities. Think of it as getting your business in tip-top shape for the exciting journey ahead.

Systematize Procedures

When weatherization contractors organize their business procedures, everything runs smoothly and efficiently. This doesn’t just help the company; it also makes customers happier, boosts profits, and makes the company more competitive. Having these systems in place also gives the owner more flexibility, so you can take time to enjoy the money you’ve earned or focus on growing your business.

Optimize Your Business

Optimizing your business means making it work as well as possible. It is like fine-tuning a car to make it run smoother and faster. It involves taking an inventory of your business to make everything work better—from how you do your work to how you make money. When you optimize your business, you find ways to save time, spend less money, and earn more profits. It’s all about making your company the best it can be and staying ahead in the business world.

Track Your Progress

Tracking metrics and creating a company dashboard is like having a scoreboard for your business. It helps you keep score of how well things are going. By measuring things like how much money you’re making, how many clients you have, and how satisfied your customers are, you can make better decisions and see where you need to improve. Tracking metrics and using a company dashboard is a smart way to keep your business on the right track.

Organize Your Finances

Organizing your finances is a bit like sorting your money puzzle. It’s all about getting your dollars and cents in order so you can grow your business. When you’re preparing to scale, you want to make sure you have a clear picture of how much money is coming in and going out. This helps you plan for expansion, like hiring more workers or buying new equipment. It’s about making sure all your puzzle pieces fit perfectly together, so your business can keep growing and thriving.

Prepare to Scale Up

A scaling strategy is the game plan for your business’s big growth adventure. It outlines how to get from where you are now to where you want to be. This involves setting clear goals, deciding what steps you need to take, and making sure everyone on your team knows their role. It’s a bit like drawing a map for your business journey, so you can navigate the path to success with confidence and purpose.

Be a Market Leader

Being a market leader is not just about being good at what you do; it’s about becoming known for your quality and integrity, and leading the way for others. A market leader reputation can open doors to new opportunities and partnerships that will help you scale and diversify your business. Others in the industry will look up to you for guidance and trust your expertise. It’s like having a spotlight on your business, and it can help you sail smoothly into the exciting waters of growth and expansion.

Marketing is a key component in establishing and maintaining this leadership position, as it helps showcase your expertise and value to potential clients and partners. Representing your company through business associations and civic involvement can also help you develop a reputation as a market leader.

5.2 Other Residential Weatherization Services

You can develop new income streams by learning how to offer weatherization services for multifamily and commercial buildings. You can learn about these services by obtaining certifications from the Building Performance Institute (BPI). These certifications are like a passport to new adventures, allowing your business to scale and diversify into different markets. Expanding your credentials and services is a smart way to grow your business while staying versatile and adaptable.

Manufactured Housing

Manufactured Housing

Manufactured housing, also known as mobile homes or trailers, is a type of home that's built in a factory and then moved to where it's going to be lived in. These homes come in different sizes and styles, and they can be put on a foundation like a site-built house. They are often less expensive than other houses, but they can sometimes need extra work to make them more energy efficient and comfortable to live in.

Manufactured Housing Certificate

Multifamily Housing

Multifamily Housing

Multifamily housing refers to buildings where multiple households (five or more) live in one structure, such as apartments or townhouses. They are often more affordable to live in than single-family homes and may be more common in urban areas.

Multifamily Building Analyst
Multifamily Building Operator

5.3 Other Home Improvement Service Areas

Critical Home Repairs

Critical home repairs address urgent issues that can affect a home’s safety and wellbeing. Households are often in distress when they need critical home repairs. If you choose to expand into this line of work you might sometimes feel like a superhero at the end of your work day! Many of these types of repairs require additional licensing and certifications, but they can be a good way to expand and diversify your business. By offering critical home repair services, you can become a trusted problem solver for households facing unexpected crises and make a positive impact on the community.

Home Accessibility Modifications

Expanding into home modifications for accessibility offers a helping hand to households that need it the most. It involves making changes to a home to accommodate individuals with mobility challenges or disabilities, such as adding ramps, widening doorways, or installing grab bars. By offering these services, you can make homes more accessible and comfortable for people of all abilities. This expansion allows you to enhance quality of life for a diverse group of clients while also growing your business in a meaningful way.

Healthy Housing/ Hazard Mitigation

Healthy housing and hazard mitigation means taking steps to ensure that homes are free from health hazards like mold, lead, and poor indoor air quality. By offering these services, you can play a vital role in safeguarding families and their homes. Many local weatherization programs provide these services to their clients. Adding these capabilities to your business can open doors to a wider range of projects and clients, making the business more versatile and valuable.

Decarbonization & Electrification

Decarbonization and electrification means helping homes move away from fossil fuels to clean, sustainable energy. It is the future of home energy services! This can include upgrading heating and cooling systems, water heaters, and appliances to run on electricity rather than oil or gas. By offering these services, you can contribute to reducing carbon emissions and making homes more environmentally friendly. There is lots of room for growth in this field because most existing homes in America need decarbonization services. 

Resilience & Disaster Prevention/ Mitigation

Resilience and disaster prevention/mitigation means making homes more resilient to natural disasters like hurricanes, wildfires, or extreme weather events. This can include reinforcing structures, installing storm-resistant windows, and creating disaster plans. By offering these services, you can help households prepare for and withstand disasters. This expansion allows you to to serve clients who want to protect their homes and families from unexpected challenges, while also growing your business by contributing to community resilience.

Weatherization Career Spotlight

Martijn Fleuren
CEO & President at HomeWorks Energy

In this video, expert contractor Martijn Fleuren will guide you through the process of weatherization, starting with a comprehensive energy audit.